About Medical Affairs

Medical Affairs is a critical whilst not sufficiently met function accountable for developing and executing medical marketing strategies and tactics. The acceleration in the demand for generating and developing new innovative medicines and health technologies lead companies to focus the role on R&D rather than on managing products according to health care environment needs both before and after the commercialisation. The bridging of the R&D and commercialisation by Medical Affairs function ensures the quickest and most efficient way the market access to the innovative product can be established without further need for companies to scarify own R&D resources and invest the time in pre-launch and launch activities thus allowing further to focus on innovation.

Medical Affairs at conventional Pharma

Medical Affairs activities at the conventional Pharma usually are resource-limited in the small and mid-size countries. Some of the functions such as the management of Investigator Initiated Studies or Epidemiological Registries are not in a full control by the companies due to the regulation on Pharma industry. The investment in such essential initiatives are below the expected level of outcome. GuruMA is a solution to maximise business value through flexible sharing of the medical resources.

Medical Affairs at Biopharma and Health Technologies

Biopharmaceutical manufacturing model consist of the R&D organisation in charge of developing new products and getting approvals for drugs and the commercial organisation in charge of marketing and selling those products. One big difference from the conventional Pharma is that the Biopharma lacks an additional group to act as a bridge between development and commercialisation. This is the role of Medical Affairs. GuruMA is a professional shared service providers capable to fill the gap and to bridge the R&D with commercial without the stress on additional internal medical resources for Biopharma and Health Technology companies.

The primary focus of GuruMA are Medical Affairs solutions aimed for Launch Excellence. The foundation for such functions must be laid well in advance before the launch for Medical Affairs to deliver maximum value to a company. 

read more about Launch Excellence >>